Seed Round · Open
$2.5M Seed Round. Architecture proven. Product running.
This raise gets the wiring done. Series A takes it to scale.
Mid-market companies run on four to six stitched-together systems. We built OneBook: one ledger, rules enforced in the database, and apps you can turn on one at a time. The system is live, and two external testers are operating on real company data today.
Seed round target
$2.5M
Raising now
Market size
$8.7B
U.S. SaaS ERP TAM
Core
OneBook
One ledger, rules in the database
External testers
2 active
Real data, live system
The Investment Thesis
Three things that are structurally true — and are not going to change.
01
$8.7B U.S. market, persistently underserved.
NetSuite moved upmarket. Sage and Intacct serve a different buyer. The $10M–$100M revenue company — too big for QuickBooks, too small to justify a $500K NetSuite implementation — has been waiting for a product built for them. That gap has been growing for a decade.
02
Structural moat. Cannot be replicated.
A ledger whose rules live in the database cannot be bolted onto an ERP whose rules live in application code. NetSuite, Dynamics, and Odoo were built the other way around. To match OneBook they would need to rebuild from the database layer up, and to match built-in planning they would need to fold a second product into the first. That is not a roadmap item; it is a rewrite.
03
18 years of domain expertise.
The founder spent 18 years inside SAP, NetSuite, and Oracle implementations — not selling them, building in them. Every architectural decision in Innuevation ERP was made with the specific knowledge of how and where legacy ERPs fail. This is not a repeat founder with a software background entering ERP. This is an ERP expert who learned to build.
How it earns
Land with one app. Expand to the suite.
The suite is the product and the target. But a buyer does not have to commit to all of it on day one. OneBook is in the account from the first app, so expansion is turning on the next app, not a new sales cycle or a migration.
One app
$14,400
Growth band, per year
Two apps
$23,400
65% of suite
Three apps
$30,600
85% of suite
Full suite
$36,000
Four or more apps
Primary case: the full suite
The model is built around full-suite customers in the $10M to $50M band.
Secondary: per-app and blended
A consulting firm that needs Commercial and Projects to talk to each other is a complete, profitable customer on two apps.
Expansion is built into the price
Each added app costs only the step up, and four apps is the suite, so partial customers have a clear reason to complete the set.
Use of Funds
$2.5M deployed against three priorities.
Development
Finish the remaining apps, harden the database-enforced rules, build per-app licensing so each app can be sold on its own, and the onboarding system for early customers.
Sales & Marketing
Founder-led sales into the mid-market CFO audience. Content, outreach, and early customer acquisition.
Staff + Reserves
First engineering hire, operations, and 6-month runway buffer.
Where we are today.
OneBook running
Database-enforced rules, validated on live data.
Alpha in progress
All six modules live; core three near-complete.
External testers active
Real company, real data, running now.
Seed round open
$2.5M target. Lead investor position available.
What's in the investor portal.
Request access and you'll receive a private link to the full materials — reviewed at your pace, followed by direct founder access.
Pitch Deck
Full investor presentation — thesis, architecture, market, traction, team, ask.
Financial Model
Revenue projections, unit economics, use of funds detail, path to Series A.
Architecture Brief
Technical overview of OneBook and how its rules are enforced, written for a non-technical investor audience.
Product Walkthrough
Recorded founder walkthrough of the live system on real data.
One-Pager
Single-page summary for sharing with partners and LPs.
Founder Access
Direct email and a scheduling link. No intermediary. No pitch process gatekeeping.
Request investor access.
Leave your name, email, and firm. Access is granted within 24 hours. The full materials are waiting — no pitch call required to see them.
Request Investor AccessSeed round · $2.5M target · Lead position available